Your road to growth just got simpler.

Let automotive data experts take the wheel, wherever your stack starts.

Wave goodbye to

lost trade-in revenue
technical guesswork
CDP complexity
duplicate customer records
wasted ad spend
generic email blasts
lost trade-in revenue
technical guesswork
CDP complexity
duplicate customer records
wasted ad spend
generic email blasts
lost trade-in revenue
technical guesswork
CDP complexity
duplicate customer records
wasted ad spend
generic email blasts
lost trade-in revenue
technical guesswork
CDP complexity
duplicate customer records
wasted ad spend
generic email blasts

TECHNOLOGY

Technology services built for dealership growth.

Bring your tools. Use ours. Either way, we make the data work.

Orange Media Group (OMG) bridges the gap most dealership technology leaves open. Enterprise-grade CDPs can collect and organize customer data, but dealers still need automotive experts who know how to connect the ecosystem, build usable audiences, activate campaigns, and turn insights into real sales and service opportunities.

Whether your group brings its own tools or uses OMG’s managed technology stack, we help make customer data easier to trust, easier to use, and more valuable across every dealership touchpoint.

years of auto experience

technology customers

0°

customer profiles

audience segments activated

Choose the right path for your dealership data.

Some dealers need help getting more from the tools already in place. Others need an all-in-one, enterprise-grade CDP with automotive experts managing the strategy, setup, and activation. OMG supports both, meeting dealers where they are and helping them build a technology approach designed around their needs.

Use the Automotive CXP

Need a complete solution? OMG's Automotive CXP gives dealers enterprise-grade CDP technology with a built-in team to support onboarding, implementation, and ongoing optimization.

Bring your stack

Already have a CDP or customer data tools in place? OMG helps make your current technology easier to trust, connect, and activate.

Wait...

So, what is OMG's Automotive CXP?

OMG’s Automotive CXP is the best-fit solution for dealers who want enterprise-grade CDP technology without managing it alone. It combines a powerful customer data platform with OMG’s automotive expertise, helping dealers connect customer data, build smarter audiences, automate follow-up, and turn insights into real sales, service, and retention opportunities.

OMG’s Automotive CXP is the best-fit solution for dealers who want enterprise-grade CDP technology without managing it alone. It combines a powerful customer data platform with OMG’s automotive expertise, helping dealers connect customer data, build smarter audiences, automate follow-up, and turn insights into real sales, service, and retention opportunities.

Watch the Automotive CXP in action

3 ways to make your dealership data work harder

Clean

Connect

Activate

01. CLEAN
YOUR DATA

Fix messy dealership records so every campaign and follow-up starts from more reliable customer information.

Includes: Removing duplicate customer profiles, correcting outdated details, filling in missing information, and improving list quality before campaigns launch

Clean

Connect

Activate

01. CLEAN
YOUR DATA

Fix messy dealership records so every campaign and follow-up starts from more reliable customer information.

Includes: Removing duplicate customer profiles, correcting outdated details, filling in missing information, and improving list quality before campaigns launch

A CDP only works when the technology, audience strategy, and marketing activation work together. Orange Media Group makes that possible.

Ryan Rohrman, CEO & President, Rohrman Automotive Group

We know choosing the right CDP is hard because every option sounds the same.

made

simple

compare

our

competitors

versus

what

it's

working

with

Orange

Media

Group.

CDP competitors

6 to 12+ month timeline

Manual data uploads

High complexity, limited support

Add-ons needed for marketing activation

Complex, hard builds

Orange Media Group

90-day activation

Automated data ingestion

Dedicated support end-to-end

Dealer-ready features out of the box

Clean, scalable builds

We know choosing the right CDP is hard because every option sounds the same.

made

simple

compare

our

competitors

versus

what

it's

working

with

Orange

Media

Group.

CDP competitors

6 to 12+ month timeline

Manual data uploads

High complexity, limited support

Add-ons needed for marketing activation

Complex, hard builds

Orange Media Group

90-day activation

Automated data ingestion

Dedicated support end-to-end

Dealer-ready features out of the box

Clean, scalable builds

Trusted by dealerships and dealer groups nationwide

The CDP power of Tealium. The automotive expertise of OMG.

Enterprise-grade CDP technology,
purpose-built for automotive.

Through its partnership with Tealium, OMG brings dealers an enterprise-grade customer data platform experience built for the realities of automotive retail. Tealium provides the CDP power, while OMG provides the dealership expertise, strategy, setup, and activation support needed to make it work across sales, service, retention, and marketing.

Learn more

Map of Poland showing regional borders with white location pins

Connect the tools your dealership already uses

Tealium offers turnkey integrations across 100+ automotive-specific platforms

Latest technology insights from OMG

Explore webinars, articles, and real-world examples focused on cleaner data, smarter systems, and more connected customer experiences.

Webinar

Technology

Part 4 of 4: Rohrman Auto Group on Data Ecosystem

LEARN MORE

Webinar

Technology

Part 3 of 4: Your Tech Stack Matters

LEARN MORE

Webinar

Technology

Part 2 of 4: CDPs Are Not Created Equal

LEARN MORE

Webinar

Technology

Part 4 of 4: Rohrman Auto Group on Data Ecosystem

LEARN MORE

Webinar

Technology

Part 3 of 4: Your Tech Stack Matters

LEARN MORE

Webinar

Technology

Part 2 of 4: CDPs Are Not Created Equal

LEARN MORE

Webinar

Technology

Part 1 of 4: The Impact of Dirty Data

LEARN MORE

Questions?

No matter the size of your dealership, OMG can help your business react at the speed of your customers, engaging them wherever they are in their purchasing journey.

Still having questions?

How is the OMG Automotive CXP different from other automotive CDPs?

The OMG Automotive CXP provides three advantages other automotive CDPs rarely match. First, dealers keep full data ownership and portability, including transparent views into how information flows across systems. Second, the platform processes and activates data in real time instead of relying on slow batch feeds which delay follow up. Third, it offers enterprise-grade customization without rigid templates or vendor lock-in. Tealium is the first CDP purpose built for automotive and the only platform which holds AWS Automotive Competency in the CDP category, while OMG delivers implementation, optimization, and ongoing management for dealers which prefer a partner rather than an internal data team.

Is the OMG Automotive CXP only for large dealership groups?

How does the OMG Automotive CXP handle multi-location dealership groups?

How long does it take to implement the OMG Automotive CXP?

What if we don't have technical expertise or a data team?

What if we’re already overwhelmed with our current systems?

What happens to our data if we ever decide to stop using the OMG Automotive CXP?

Questions?

No matter the size of your dealership, OMG can help your business react at the speed of your customers, engaging them wherever they are in their purchasing journey.

How is the OMG Automotive CXP different from other automotive CDPs?

Is the OMG Automotive CXP only for large dealership groups?

How does the OMG Automotive CXP handle multi-location dealership groups?

How long does it take to implement the OMG Automotive CXP?

What if we don't have technical expertise or a data team?

What if we’re already overwhelmed with our current systems?

What happens to our data if we ever decide to stop using the OMG Automotive CXP?

Ready to turn your data into real dealership growth?

OMG helps dealerships clean, connect, and activate customer data, so every sales and service opportunity becomes easier to see, reach, and convert.

Get in touch

Explore more services

Your road to growth just got simpler.