What separates a true Customer Data Platform from a platform simply wearing the label? In episode two of our four-part automotive CDP webinar series, Tealium’s Chris Russell joins Orange Media Group hosts John Swanson, Director of Technology Services, and Dominic Nowling, Director of Data Engineering, to break down the capabilities every CDP should deliver. 

Explore how real-time data collection, identity resolution, and activation create a unified customer profile, why many implementations fall short, and how dealerships can begin with high-impact use cases such as recovering abandoned service appointments. The conversation also examines how Tealium and OMG help automotive retailers turn first-party data into measurable results while building a stronger foundation for future AI initiatives.