Kick off our four-part webinar series exploring Customer Data Platforms in the automotive industry. In episode one, guest speaker Jeremy Nowling of Rohrman Automotive Group joins Orange Media Group hosts John Swanson, Director of Technology Services, and Dominic Nowling, Director of Data Engineering, to unpack how inaccurate customer records drain marketing budgets, limit campaign reach, and create missed opportunities across sales and service.

Learn where dirty data comes from, why one-time cleanups fall short, and how ongoing data cleansing creates a stronger foundation for smarter targeting, higher engagement, and greater return on every customer record.