How one dealer group turned dirty data into their best year ever.

When Rohrman Automotive Group discovered that over half its customer records were inaccurate, they didn’t buy more leads. They fixed the foundation. Sixty days later, they doubled lead conversions, hit a 62-year record, and transformed their data into their biggest competitive advantage.

What’s inside

How a 22-rooftop dealer group went from 52% bad data to their best sales months in company history. Download the case study to find out:

• Why nearly 1 in 4 service appointments were being abandoned and how automated outreach recovered $17,200 in gross profit in a single month

• How Rohrman cleaned 2 million customer records and rebuilt their data foundation in 60 days

• What doubling lead conversions without adding a single new lead source actually looks like in practice

• How close rates jumped to 30%, more than twice the national average, after unifying data across all 22 rooftops

• What the OMG Automotive CXP costs compared to building a CDP from scratch, and why the difference is significant

Built on real performance data and a timeline any dealer group can follow. This isn’t another technology story. It’s proof of what happens when dealers take control of their data.

If you're running a dealership and wondering whether this is actually achievable, download the case study to find out.